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UI/UX Design
Leverage design thinking to deliver maximum value to users
Intro
UI/UX Design
At Icehouse, our designers specialise in crafting stunning interfaces and intuitive digital experiences that will continue to delight and engage users.
Our Methodology
Successful products are not only visually appealing, but they also reduce friction and allow users to seamlessly interact with the world around them. With our design thinking and human-centered approach, we believe everything should start and end with the user’s goals.
- UX Design
Focuses on “why” and “how” users will interact and navigate your digital product in a way that is natural. - UI Design
Creates aesthetically pleasing interfaces that engage users on an emotional level by focusing on the look & feel of the product. - Interactive prototyping
Builds an interactive, clickable prototype that behaves just like the application before investing time & effort in the development. - Usability testing
Validates key assumptions using quantitative and qualitative techniques with real users to refine your product design.
UI/UX
Design Process
Step 1
Design Workshop
Projects begin with an intake workshop with the primary goal to identify and align the business and user goals.
Step 2
Research
This is the process of creating profile user personas by understanding their buying behaviour. In order to achieve this, we review existing app feedback and build a competitor analysis.
Step 3
Wireframing
So that we are able to illustrate concepts of how the app may look and feel, we create a series of low-fidelity wireframes.
Step 4
High Fidelity Assets
Using a number of different visual hierarchy elements, we are able to transform UX wireframes into pixel-perfect mockups.
Step 5
Prototyping
We create an interactive, clickable prototype that behaves like an app and can be launched to real users. Making it simple, this process requires no code.
Step 6
Usability Testing
We gather real data from real users using quantitative and qualitative methods that help refine our product before implementation.
